A company or organisation without a vision hinders its performance.
However, the usual way of approaching strategy no longer fits today’s ever-changing world. When developing yours, you must equip yourself with the means for a strong and flexible strategy: a very clear goal, and an implementation that can adapt to what will happen.
Nearly 70% of business strategies fail!
Not necessarily because they are bad. But always due to a lack of coordination between the design of the plan and its implementation.
We help you formulate your strategic objectives based on the future project you have for your company. Then we assist you in choosing the strategic direction that best fits your specific needs and maximises the achievement of your objectives. Finally, we provide you with the means to successfully implement your strategy.

Our approach to strategy
Your strategy should set the course and give you the means to stay on track while mastering uncertainty.
A flexible strategy will allow you to reconsider its implementation considering circumstances. It will enable you to succeed along the way.
This is very important because, despite all the care you put into planning, you will never be able to freeze the conditions in which it unfolds.
Reality will never bend to your plan; it is the plan that must adapt.
But without a plan, you’re going nowhere!
So, you must consider a second aspect of your strategy: its strength.
A strong strategy is first and foremost a very clear and distinctly defined final objective.
A strong strategy is also one in which you make choices. You must focus on the essential, seek maximum impact, and discard overly complicated combinations.
” If your strategy fails, it will not be due to its planning or implementation, but rather to the disconnect between the two.” – Henry Mintzberg
We help you have a strong and flexible strategy.
We help you formulate your strategic objectives based on the vision you have for your company, not just the current problems.
We help you choose the strategic direction that best fits your specific needs and maximises the achievement of your objectives.
We consider your available resources and the constraints of your environment to organise a realistic, coherent, and clear roadmap.
We build and manage the most relevant framework to successfully implement your strategy through an engaging and participatory collective process.
Do you identify with any of these situations?
Whatever your situation, we are ready to support you and help you succeed in your strategy. Let’s talk.
I have a vision, but it is not clearly formulated and not yet fully shared with my company or department.
How can i ensure my strategy comes to fruition?
I have a strategy for my company, but i don’t know where to start to implement it.
The market in which we operate is shifting rapidly; we need to adapt.
How can i obtain and preserve my competitive advantages?
I am too caught up in operations. I can’t find the time to think about strategy.
How can i better meet the needs of my clients while also responding to the expectations of my stakeholders (shareholders, board of directors, regulatory authorities)?
I struggle to define my business model and value proposition.
My company wants to launch a new activity, and I need help with my business plan.
Our strategic support

Strategic planning by Ad Valoris

Define your strategic objectives

Build an effective strategic roadmap
